Wednesday, July 30, 2008

*Time For Your Business To Get Online

24-hours-clock painted by Paolo Uccello in San... [Image] Of all of the components of Internet marketing, prospective customers and clients expect a business to have a website. In fact, not having one could raise a red flag to a prospect. Online usage has become so pervasive today, many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Today, Internet marketing is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Source: Internet Marketing 101: What is Internet Marketing and How Can it Help My Home Business? By Randy Duermyer

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Wednesday, July 23, 2008

*Marketing And Advertising Your Business On The Internet

Sign at the Googleplex [Image] Having a professional, online presence is absolutely necessary in order to compete in today's marketplace. There is a pool of internet users, and all are potential customers for your business. A website is important for attaining and retaining local customers. Many buyers expect businesses to have a web site.

Your online marketing needs to be effective, efficient, systematized, highly leveraged and provide excellent returns on your advertising budget investment. For people to know about you, they first need to know that you exist. So it is important to develop visibility in the right places for your business.

If you're serious about your site (and therefore, your business) being found by your target clients, i.e. people most suited to your product and online visitors who are specifically seeking what you have to offer, then search engine optimization is something in which you need to take interest.

The goal of search engines, such as Google and Yahoo, is to give internet users the information they want, when they want it. There is a huge collection of elements to keep track of and do correctly, when optimising your web site for the search engines.

Millions of people are using social networks, and it is worth trying to figure out how to reach these massive and networked audiences. Social media, such as blogs, podcasts, videos and social networks, are great at building potential relationships, growing a community, serving an audience, helping people find your business, and several other things.

Video and audio are great tools to build an experience with your potential audience. It gives people a sense of how you might be in person. Video content shows up in Google's natural rankings, let alone sites like YouTube, Google Video and Yahoo Video. Astute marketers are making their moves now.

Like most businesses, the time that it takes to learn about these things and to produce a video is better spent elsewhere, and therefore the task is best outsourced to an expert e.g. services like those provided by create all of this for you, and in a short time.

Blogs are known to attract large number of traffic. This is due to the nature of blogs, being very dynamic and constantly changing daily with new information. That is the reason blogs are constantly indexed by search engines and updated regularly. Blogs are also free to set up.

Writing a newsletter on a regular basis is a great way to keep people returning to your website. There are many tools and resources that show you how. When building an online mailing list, you are also creating a virtual asset that can be sold alongside your business as goodwill. It also gives great leverage for joint ventures with other list owners i.e. you can trade a message to each other's lists.

Write articles relevant to your industry and publish them at the various publishing sites e.g. and remember to post comments at other blogs related to your industry, these create links back to your own site or blog. If you can make the time, publishing a book on a topic immediately establishes you as someone who is interested in your field, and gives instant credibility. Also, write your own press releases and submit them to the many free press release submission sites.

Pay per click advertising can be like walking a minefield these days and you can go through a lot of money very quickly. Again, it is best to get expert help with that kind of online marketing activity.

Add your link to reputable, high quality directory listings, for example craigslist and dmoz, remembering to also list yourself at relevant social bookmarking sites or join up to some of the numerous social networking sites.

Engage in some of the obvious and, readily available to you, non-internet activities such as adding your web address to your email signature, placing it on your business cards and stationery, promote your web site via traditional media outlets, donate a product to a local radio station contest, or get a decal put on the rear window of your car.

This article has only a short list of the types of strategies you need to put into action if you want your site found by your customers. Getting your business listed on page one of a Google search result is highly competitive and takes a lot of time, research and effort.

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